Audience Development Toolshed: Choosing & Using Marketing Tools to Advance a Career AMERICANAFEST 24
AMERICANAFEST · 11/14/2025
Summary
An AMERICANAFEST 2024 industry panel exploring modern music marketing, technology, and fan engagement strategies to help artists build sustainable careers.
Description
There are so many ways to reach and connect with fans as you build a dedicated and loyal fan base. Navigating all the technology and tools currently available can be overwhelming. This panel will review the latest, most effective marketing tactics used by the music industry, as well as identify and assess different tools to monetize, build, and connect with fans as an artist’s career grows. From social media platforms to CRM to DSPs to advertising, and from hot-button issues like super fans, influencers, and AI, we’re here to clarify, demystify, and provide insights into building the ideal strategy to support an artist’s unique career growth and goals! Featuring Megan West Ed Rivadavia Tim Foisset David Macias Filmed and edited by The Northern Cowboys